Why Messaging Matters

In today’s crowded marketplace, a brand’s message is more than just words—it’s the foundation of trust, connection, and influence. Why Messaging Matters is the definitive guide for businesses looking to refine their brand identity, master storytelling, and craft compelling, cohesive messaging that resonates with the right audience.

Written by Colleen Richmond, CEO of VIVANT Media Group and Founder of Greenwich Social House, this essential resource blends strategic insights with practical worksheets to help brands elevate their voice, establish authority, and create lasting impact. Whether you’re building a luxury brand, launching a startup, or refining an established presence, this guide offers the tools to transform your messaging from ordinary to unforgettable.

Your message defines your brand—make it matter.